What is Pay Per Click and how can it benefit my company?
February 10, 2010 | This post currently has one comments.Pay Per Click (PPC) is an effective form of online advertising where businesses pay an agreed amount each time their advert is clicked.
Advertisers will define how much they want to spend per click and usually the maximum amount each day. Each click can range from 1 penny to several pounds, dependant on the chosen keywords and the competitors.
Generally, businesses that are willing to spend the most money for a relevant advert will usually be placed first (but is also judged on a number of different factors).
How to choose a domain name?
January 13, 2010 | This post currently has more comments.One of the most important steps to take when creating your online presence is choosing the correct domain name. Your domain name is your online identity and will represent your website and business.
Finding a good domain today has become a lot more difficult, with over 168 million domains registered worldwide and increasing each day. But don’t panic, there are still many domains out there that can benefit your company, you will just have to be more creative.
Some of the most important factors when choosing a domain name are:
- Keep it short and simple.
- Make sure it is easy to spell.
- Make sure it’s easy to remember.
I would recommend trying to keep your domain under 20 characters with no more than 3 words.
